For businesses or companies of any kind or size who want to get involved with social media and aren’t sure how to get started, there are only a few easy steps to follow to determine how your target audience is involved in social media, if at all.
The first step is to go to the Forrester’s Social Technographic Profile tool. There is a profile tool to determine how to best connect with your customers, and there is also a B2B profile tool as well. Then you need to ask yourself a few questions to figure out which profile tool to use.
-Who is your target audience?
-Are they consumers? If so what’s their age rang?
-Are they a business?
Once you have decided which profile tool to use, it’s all down hill from there. If you’re using the consumer profile tool, you need to plug in some information. First you’re going to have to decide the age group of your customers.
Then you’re going to have to select what country they are from.
Last you need to select their gender.
Don’t worry if there are multiples to any of these categories, there is a simple way to add that to the equation. If that is the case, plug in the first set of information, then write down all of the percentages for the different groups. Then plug in the second set of information and write down those percentages. Then for each category add the two numbers then divide by two and you then get your new percentage.
After you figure out what category the majority of your target audience is, there is a Slide Show that you can go through to find out what kind of social media your target audience is apart of. It’s call the Social Technographics Ladder, and it explains how your audience is involved in social media.
After you figure out what social media your audience is involved in, all that’s left to do is involve your company in the appropriate social media and make sure that you are keeping things up to date and current.
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